I started in the Bicycle Industry in
1973 and since then have owned a bike shop, been a rep, sales manager,
vp's of marketing, purchasing, sales, was president of Sachs, and
even had the opportunity of working with Lee Iacocca on his start
up e-bike venture.
I moved to San Luis Obispo, on the Central
Coast of California while I was president of Sachs, SRAM bought
Sachs and I was out of a job but I decided it was time to start
my own business so that I could stay in this area. The view on top
of the page is from my back yard. This area has some of the best
cycling in the world and is great for almost any outdoor sport.
I was lucky enough to hook up with SaddleCo
during their start up and am president and COO of SaddleCo, in addition,
I started Neuvation Cycling™ to make high quality wheels and
skewers in Taiwan. I also stay busy developing products for some
other well known bicycle industry companies.
JNC (The John Neugent Company) is also
a distributor of SaddleCo and Neuvation Cycling™ products
selling to authorized bicycle dealers.
The focus of both SaddleCo and Neuvation
Cycling™ is in bringing value to the consumer. WIth SaddleCo
the value is in having truly the most comfortable saddle in the
world. With Neuvation Cycling™ the value is in the price of
truly quality products. In both companies the overhead is kept to
an absolute minimum.
Because of today's computer technology
and the Internet it is possible to run truly virtual companies that
perform most of the key functions with only a small percentage of
the overhead of a decade past. For Neuvation Cycling™, I do
all of the sales, marketing, product management, ads layouts, photography,
web site design (although I am not that good at this one yet), sales
brochures, event coordination, order processing, and customer service
by myself. As I grow I will add staff but the key is that the company
functions well without the need for a staff to do all of these necessary
functions. I also work out of my home office so my profits can be
considerably less than my competition giving consumers a lower price.
Thanks for your time,
John Neugent
President
The John Neugent Company
PO Box 4215
San Luis Obispo, CA 93403
Toll Free 877-222-4519
Fax 413-480-3024
email
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